Brand & Identity

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

Here in San Jose at Digital Minds Inc. we make use of various impactful merchandise to a positive and fruitful brand identity design. Each element is worked with utmost priority to the cores of marketing and customer psychology.

What is Brand? – The perceived emotional corporate image as a whole.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

What is Identity? – The visual aspects that form part of the overall brand.

An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.

What is a Logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

A Logo is the central, identifiable visual element that helps customers discover, share and remember a company's brand. Usually it's in the form of an icon (mark or symbol), logotype, or combination of the two.

Following are some of our sample merchandise :